I worked as Business Director at Publicis Groupe (Razorfish and Digitas) at that time. Mercedes-Benz is one of key client who are willing to look inside, enhance process and go all out with stronger approach.
It’s all start with the data, where thousands of data being populated, we clean the data, cluster it, validate to ensure its CRM ready. Also take the social media approach to many personas on another level.
- Data Management
- Business Analysis
- Social Media Management
Awards & Mentions
- We established CRM ready data for brand, sales, distributor to use for their marketing purpose.
“By far the best team I’ve ever worked with. They truly understood the importance of data, how to cluster it and completely nailed it!”
Why this data is important?
Imagine an automotive brand with dozen of salesperson, go out and approach people with no clear priority, where to find their exact target, no personal message to communicate and promote to them?
We cluster the data, with comprehensive funnel to ensure its generating several key information such as target audience psychography, brand preference, their communication preference and when they want to buy new car? It’s so much easier for whoever follows the data to approach the target.